Dream. Wish. Live. Cesana. News advertising 2021/22

Our home has been the refuge over the past year. We have observed it and lived it, we have hated it and loved it. We have discovered that there are not rooms but corners of intimacy that have given us exclusive daily moments of well-being.

Rethinking the image of Cesana was a consequence of living the bathroom: the need to dream of innovative solutions that at that time were not the real experience. Now that emotions and desires have made their way into our minds, a new way of feeling Cesana shower enclosures is born. No longer just high-performance creations and fine materials, but the dream that is transformed into a desire is realized in shower enclosures ... all to be experienced!

In fact, we wanted to go beyond refined shower solutions to associate them with moments of physical health and mental balance sealed by moments of great emotional impact. With the new advertising campaign designed by Cesana, we transformed the ritual of the shower into a dreamlike journey full of suggestions in which you can dream, desire and freely live your emotions.

In the redefinition of the concept of wellness, Cesana explores aesthetic and material configurations with an emotional and exclusive flavour in which to immerse yourself and let yourself be enveloped.

The beginning of a new feeling: Cesana

We built the new advertising campaign in Valvertova (BG), a natural oasis with streams and waterfalls with crystal clear and ... "frozen" waters.

We have combined the pure mountain waters, which turn into wonderful jumps, with pleasant showers from which to draw strength to reactivate mind and body. A sensory journey of relaxation and energy to enjoy a unique experience with an unmistakable touch of elegance and functionality. An invitation to explore the beauty of the natural environment capable of transmitting authentic pleasure. An invitation to delve into the wide range of products and novelties created by Cesana: from historical collections to the most unusual collaborations, from new custom projects to the offer of contract services that meet the most diverse stylistic and design needs.

It is from here that we see emerge from the waters some advertising realizations published on some magazines of the sector and that will find diffusion in our different communication channels from Social Media, to portals of the sector, to our website.